About Leaders

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Welcome to London Leaders


At London Leaders, we inspire the next generation of leading privately-owned companies. Established in 2006, we have an ever-growing Alumni of more than one thousand companies right across Australia, New Zealand and the United Kingdom.

London Leaders is by invitation only. As a Member, you’ll be part of a highly supportive and trusted community of Industry Experts and like-minded peers. You’ll be surrounded by knowledge, connections and resources—to help stretch your thinking, become a better leader and take your business further, faster.

If you’d like to join this exclusive community of progressive business founders and leaders, check out how it works and express interest today.

How Leaders has helped


Real impact. Real outcomes. Here’s how privately-owned companies have capitalised on the Leaders experience to move forward with confidence.

How Aquamark Cleaning leveraged Leaders to accelerate growth and scale up the business.


Growth is about getting bigger and smarter. Growth drives competitiveness and profit margins, enabling your business to do more with less. This requires strategy and planning based on genuine insights. Scaling up accelerates this process and is often designed to capitalise on innovation.




Aquamark provide a high-quality commercial window cleaning service right across the UK. With the desire to achieve growth and create opportunities for both the business and the team, the founder embarked on a journey with the London Leaders community.

Through access to knowledge and expertise across disciplines, Aquamark continue to implement positive changes. By getting back to basics, these changes have yielded significant results in terms of business growth and personal development.

'I enjoy talking to people and have made great relationships through London Leaders. It’s helpful to be surrounded by like-minded people who share similar experiences. This is such a great place to learn and then apply that knowledge back to the business.'


Bradley Staines, Director, Aquamark Cleaning

How New Dawn Risk fuelled innovation and long-term sustainability through Leaders.


Change is constant. Change presents challenges and creates opportunities. To stay ahead, you need to focus on innovation, intellectual property and brand differentiation. True sustainability is about building a thriving business that balances growth and stability over the long term.




As a specialist insurance broker providing innovative solutions to UK businesses, the formula was straightforward. With a valuation based on profits, the goal was to build an even bigger and more sustainable business. That was the main driver to join London Leaders.

This experience with the diverse and supportive Leaders community has enabled the business to remain on track from an operational perspective. By looking at and doing things differently, the business has also unlocked opportunities for future innovation.

'The added bonus of London Leaders has been the professional networking. We’ve made great friends, forged new business relationships and been exposed to different industries. It’s a chance to step away from the day-to-day operations and think about strategy.'


Max Carter, CEO, New Dawn Risk

How Leaders helped Buckley Gray Yeoman to build internal capability and plan for future succession.


Continuous skill development fuels growth, innovation and profitability. Business owners should aim to work on strategic direction and step back from day-to-day operations. This requires a capable and trusted team, with clear roles and responsibilities to ensure seamless succession.




For Buckley Gray Yeoman, it’s all about breaking old habits and recognising that you don’t know what you don’t know. For this leading architectural firm with almost a hundred people, upskilling the team was the big why for connecting with London Leaders.

This biggest advantage has been exposure to people in different industries and different walks of life. The insights into how leaders address similar challenges have been immeasurably important as the business transitions into the next strata of architectural practices.

'There's always nuggets that you take away and put into practice. By taking myself out of the bubble for an afternoon each month, it reminds you that to run a successful business and to create a great culture, you need to develop yourself too. It's easy to forget that.'


Oliver Bayliss, Director, Buckley Gray Yeoman

How Corporate Travel Management harnessed Leaders to more effectively plan for and navigate entry and exit.


When buying or selling a business, there are a range of factors that influence the ultimate success of the transaction. It’s about timing, valuation and negotiation. That’s why it’s important to seek independent guidance and support to ensure the best possible outcome for your business.




Corporate Travel Management forged a relationship with Leaders to explore funding options. Through this journey, the business leader gained valuable advice from the expert and peer community around future growth strategy.

As a result, initial investment was secured to fund acquisitions. This was followed by a public listing on the ASX in 2010, which proved to be one of the most successful in Queensland. This listing was underwritten and supported by an Industry Expert.

'Leaders opened our minds to international business expansion. Through this highly supportive network, we gained access to the knowledge and skills necessary to build our business capability and support long-term growth.'


Jamie Pherous, Managing Director, Corporate Travel Management

How Leaders provided CIRIA with practical professional development opportunities.


Great leaders never stop learning and understand the importance of a growth mindset. Fresh perspectives from outside the industry can drive innovation, challenge complacency and create advantage. A practical way to achieve this is to engage with relevant experts in the field.




CIRIA is the construction industry research and information association. As a lean not-for-profit organisation, the primary motivation for involvement with London Leaders was continuous professional development at a personal and business level.

Through London Leaders, the CEO has established strong relationships with the Advisory Board, Industry Experts and fellow Members. This has assisted greatly with the reinforcement of existing strengths together with the development of new skills.

'The most valuable part of London Leaders has been the networking, which has enabled us to tap into a range of services. I have found the mentoring sessions to be really good. This short burst of intense interaction really makes you think laterally about the organisation.'


Dirk Vennix, CEO, CIRIA

How Rooster Marketing and Cambridge Audio gained value as part of the high-calibre Leaders expert and peer community.


Running a business can be daunting, but you don’t have to do it alone. With the right support system, you’ll connect with experienced leaders who understand the challenges and offer real-world solutions. This guidance will help you make smarter decisions and lead with confidence.




Rooster Marketing are a full-service marketing agency with purpose, passion and attitude. After extensive engagement with London Leaders, the founder transitioned into an Industry Expert role to provide guidance and support to the ever-growing Member community.

With technology moving at an insane pace, London Leaders has helped the business to stay up to speed with the latest thinking. This continuous learning is made possible by ongoing communication with different types of businesses and different types of people.






At Cambridge Audio, it’s all about enriching life through quality sound. It’s also about enriching life for the dedicated and inspirational team. And as it can be lonely at the top, the company made to decision to become part of the London Leaders expert and peer community.

The business leader has valued the opportunity to talk to people who have been through similar challenges. In particular, mentoring sessions have provided a sounding board for new ideas. These perspectives have contributed towards even more informed decisions.

'What I really like about London Leaders is the people and it’s in my nature to help. The interesting thing is that even if Members already have particular expertise in place, you can still help by challenging the process and providing validation around these arrangements.'


Chris Tyler-Smith, CEO, Rooster Marketing

'For us, lots of little learnings along the way have moved things forward. Some of the most blatantly obvious questions have been incredibly important. These conversations have been impactful as we reflect upon what’s working and what’s missing in the business.'


Stuart George, Managing Director, Cambridge Audio